New CRG magazine arrives
GLOVERSVILLE — Copies of the Fulton County Center for Regional Growth’s magazine promoting the county to potential developers have arrived, although plans to celebrate the launch of the first-time promotional tool have been altered due to the coronavirus.
The CRG over the summer began developing what is planned as an annual business magazine to be distributed locally, nationally and internationally to state officials, site selectors, members of the Industrial Asset Management Council and key businesses outside of the area identified for targeted marketing by county officials.
The glossy magazine features commissioned articles and photos on available development sites, county business parks, supporting infrastructure, existing businesses and organizations, local leaders and business professionals and area attractions that would support business and residential development.
The magazine was developed as an attempt by the local economic development agency to adjust efforts to attract investors, developers and state attention amidst the pandemic while in-person meetings and events that would bring county representatives before site selectors and prospective business owners remain on hold.
CRG Economic Development Specialist Ken Adamczyk informed the Board of Directors on Friday that copies of the magazine had arrived with the bulk of the 5,000 limited run publication expected to arrive later in the day.
The agency originally planned to have only 3,000 copies printed by a small outfit, but Adamczyk reported that he was able to secure a deal with a larger company to print a greater volume at a lower overall cost.
“We wound up saving a third of the cost,” said Adamczyk.
Production costs were covered with funding through National Grid’s Economic Development Grant Program, marketing funds allocated to the CRG by Fulton County and targeted advertisements purchased by local businesses and organizations that are featured in the magazine.
The magazine will be mailed out after Thanksgiving to state, national and international officials, agencies and organizations with an introductory letter from CRG President and CEO Ronald Peters and other county officials. Adamczyk noted that the magazine is geared towards anticipating and answering the questions of site selectors while promoting the county’s existing assets in a high-end publication.
The CRG originally planned to celebrate the publication with the featured elected officials, businesses and advertisers at an official release party to be broken into three separate sessions with a maximum of 30 attendants at each of the socially distanced gatherings on Dec. 5. The agency ultimately cancelled those plans due in part to the rising number of coronavirus infections in the region. The CRG Board of Directors also reverted to a remote only meeting format via Zoom on Friday after several months of conducting hybrid in-person and remote meetings.
The CRG now plans to distribute copies of the magazine locally to the featured individuals and organizations from the agency’s office during normal business hours to limit in-person interactions while adhering to state health safety protocols. The magazine will also be released digitally on the CRG website in the future.
The CRG will have another chance to celebrate next year as Adamczyk noted he is already planning articles for next year’s publication of the annual business magazine.
“I think what the CRG is doing with this publication and how professional it turned out shows we do have assets in the county,” commented Fulton County Industrial Development Agency Board Vice Chairman Joe Semione.
“This is the best, most professionally done magazine I’ve seen come out of Fulton County,” agreed Peters. “The bar has been set very high.”