Cramer participates in learning experience
ONEONTA — Mackenzie Cramer of Mayfield, is one of the fashion industry students at the State University of New York at Oneonta, Otsego County, who are partaking in a semester-long, experiential learning project with sportswear Puma. Scott Saltzman, SUNY Oneonta alum and Puma’s national sales manager, presented a brief the company is using for its fall product release to start the student project.
The students are brainstorming ideas in groups and are creating promotional plans to accompany the fall product release. Each group will have the opportunity to work on different business units, different target customers and different stores.