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Sweepstakes websites luring teenagers

August 6, 2014
Leader Herald

Despite state sweepstakes laws, supermarkets no longer provide rules, free, mail-in entry forms, and information about the number and value of prizes in each store. Although they want promotional allowances from giant, consumer goods companies, such as Coca Cola, Colgate and Dannon, in exchange for local, point-of-sale advertising, extra shelf space and displays, now supermarkets only provide websites for sweepstakes entry, rules and prizes instead of in-store bulletin boards.



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