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Agency: Campaign marketing the region

CRG using outside firm, website and Facebook

December 9, 2013
By MICHAEL ANICH , The Leader Herald

JOHNSTOWN - The Fulton County Center for Regional Growth is ratcheting up marketing activities, including involvement with an outside firm and the Internet.

CRG President and Chief Executive Officer Michael Reese gave a report on his agency's work to the Industrial Development Agency board Thursday at the Fort Johnstown Annex.

Reese said this is the first year his agency has worked with marketing professionals Shannon-Rose Design of Saratoga Springs to "get the message" about what Fulton County has to offer businesses. He said the campaign is being pushed to site selectors and representatives of the real estate business.

"Our target is advanced nano-technology and food processing," he said.

Reese said the CRG to hoping to increasingly spread the word through the Internet about several existing assets. He mentioned the Fage USA yogurt company in Johnstown, the Pata Negra chorizo sausage company in Gloversville, and Fulton-Montgomery Community College. Reese said the CRG is further using its website,, as well as Facebook and LinkedIn.

"What we're really trying to do is push everybody to our website," Reese said. "We don't have a lot of money for advertising."

Reese told the IDA he also attended asset management meetings this year, which were also attended by site selectors and real estate managers. He noted area economic developers brought in international site selector Michael Mullis to tour the area for a couple days in early September. Mullis and his firm were paid $18,000 - half of which was paid by a National Grid grant.

"I think some of the results of that we've already seen," Reese said.

He said the CRG placed an advertisement in Site Selector magazine and has been trying to develop an "image library" of flattering photographs of this area.

For 2014, Reese said the CRG proposed a $100,000 budget to Fulton County government, but only received a $75,000 allocation. He said the CRG would like to keep the requested amount at $100,000.

Reese said the CRG next year wants to push the Tryon redevelopment project, as well as investigating possible renewed rail service in Fulton County. He said the CRG has been trying to link the articles on its website to The Leader-Herald and the Fulton Montgomery Regional Chamber of Commerce.

IDA Executive Director James Mraz asked Reese how much outside interest has been shown in Fulton County the last four or five years.

"We've had people from all over the country hitting on our website," Reese stated.

He said residents of 15 different countries have been documented as using the CRG website.

Michael Anich covers Johnstown and Fulton County news. He can be reached at



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