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Center eyes branding county to help rustle up business

August 6, 2013
By CASEY CROUCHER , The Leader Herald

The Montgomery County Business Development Center has designed a research project to determine the county's marketing brand.

Part of the research includes an online survey the county's residents are being urged to take. The survey takes about 15-20 minutes and can be found online by visiting www.surveymonkey.com/s/MontgomeryCountyVS.

The deadline for the survey is Thursday.

Jacki Meola, economic development specialist at the Business Development Center, said the survey is only a small part of a 36-weeklong project.

"[The survey is] supposed to engage the community with their initial thoughts of the area," she said. "We've been looking for a long time from a tourism aspect to do a branding initiative, and we thought to ourselves, how do we really identify Montgomery County as a tourist attraction?"

Meola gave examples of brands from surrounding areas saying Saratoga's brand is its track and Fulton County's brand is the 44 lakes. She said Montgomery County doesn't have a brand.

"We're hoping to yield Montgomery County's look, feel, brand, print and anything to clearly identify what Montgomery County is and how it should be marketed. We're looking to find out what types of industries we should be marketing, and what types of tourists we should be attracting," she said in a news release.

The project is being directed by North Star Destination Strategies in Nashville, Tenn. North Star and the county Business Development Center are compiling many forms of research for the project, such as demographic information from the U.S. Census, data from surrounding counties and information from areas similar to Montgomery County.

The goal of the project, according to the release, is to "produce a cohesive message and consistent feel with elements and tools that can be easily incorporated for use by businesses, government, residents, tourism, and community groups. We are seeking a brand that not only preserves our unique identity of the past, but looks towards our future."

Meola said that when the project is done, the center should know the county's marketing brand.

"When all this research is said and done we should be able to clearly identify what we should be targeting to attract people to this county, whether it's for work, play or to live," she said.

 
 

 

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