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Are newspaper's numbers creative?

July 30, 2013
The Leader Herald

For several weeks, I've seen The Daily Gazette's self-promotion regarding how its circulation growth has trumped all other local newspapers, including the Times-Union and The Leader-Herald. Imagine my surprise when the Business Review ran "The List" of Newspapers (ranked by paid circulation) in the July 26-Aug. 1 edition and the year-to-year (negative) growth rates were: minus 6.9 percent, minus 2.49 percent and minus 6.42 percent for the Gazette, T-U and L-H, respectively.

 
 

 

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