In reading a recent editorial in the New York Times titled "Hiding the Smokes," Mayor Michael R. Bloomberg, whose anti-smoking policies have cut smoking rates substantially in New York City, now wants to ban open displays of cigarettes or tobacco in stores. It is hard to know whether hiding the products would really work to discourage smoking, but what would be the worst thing that could happen if we did? We are visual beings; we are influenced by what we see and advertising is a multi-billion dollar industry. They have proven data to show that what they do works on us to get us to like and buy a product. Tobacco is a product that advertises. And even though there are regulations and laws about how and where they can advertise, they still do it, spend millions to do it, and just do it a little differently, but oh so effectively.