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Campaign ad misleading

November 1, 2012
The Leader Herald

Most people don't like political campaign ads. I don't either, but I do like trying to figure them out. Many times a campaign ad is more about what it doesn't say than what it does say. It's kind of like the old "have you stopped beating your wife yet" question.

In the case of Traci DiMezza's ads, she says things like "pick the right judicial leader" and "I'll make City Court work" and "return competence to City Court," and says these things in a way that makes it sound like City Court is now in shambles under Judge John Clo's stewardship. She throws around words like honesty, integrity, character and competence in a way that implies Judge Clo may be lacking these attributes. Of course, nothing could be farther from the truth. Those words actually describe Judge Clo to a T.

There is a word she has not used very much except to say that she has it and don't believe people who say they can prove she doesn't have it. That word is "experience." As a friend of mine would say, "You either got it or you don't," and she don't got it.

She has said she wants to raise awareness among the voting public but turns down opportunities to do so in open forums facing that same voting public. She prefers the misleading campaign ads referenced above.

One thing in her ads that jumped out at me is her dubious claim to have filed "dozens" of appeals in various capacities for a variety of clients. Think about it, folks, would you have to file an appeal in a case that you won?





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