JOHNSTOWN - The Fulton County Regional Chamber of Commerce & Industry is working on a new regional initiative to put tourism signs of local interest - such as those about Colonial Era Johnstown - on the state Thruway.
Chamber Tourism Director Gina DaBiere-Gibbs reported on the initiative to the Fulton County Board of Supervisors' Economic Development and Environment Committee on Tuesday.
DaBiere-Gibbs said she attended a Path Through History Conference on Aug. 28, during which it was announced each economic development region in the state will receive $100,000 to develop regional marketing strategies. She said Fulton County is in the Mohawk Valley Region.
"We still don't know the criteria yet for the grant," DaBiere-Gibbs said.
She said preliminary signs were unveiled at the conference, and the chamber is working to ensure signs are accurate for this region.
DaBiere-Gibbs said the hope is to place signs of local interest - such as those involving Elizabeth Cady Stanton and Sir William Johnson - as "teasers" on the Thruway. She said the average motorist has about 1.5 seconds to read them.
"They have to be short, they can't be long," the chamber official said. "You can't have three lines of text."
DaBiere-Gibbs also reported to the committee the county's Gateway to the Adirondacks Visitor Center at Routes 29 and 30 in Vail Mills will have special October hours from 10 a.m. to 4 p.m. Fridays through Mondays after Columbus Day. She said the center will remain open with winter hours of 10 a.m. to 4 p.m. Saturdays and Sundays from November to April.
She said the state's I Love New York program started its annual fall foliage report on Sept. 12, which continues through October. She said the county is reporting weekly about the look of the leaves.
DaBiere-Gibbs said the fifth edition of the Harvest Tour in Fulton & Montgomery Counties Map is printed and ready for distribution. The free "agritourism" map - showcasing area farms and their products - is available at various sites, including both counties' chamber offices.
Michael Anich covers Johnstown and Fulton County news. He can be reached at firstname.lastname@example.org.