On July 19, the Leader published a collectivist rant by Keith Herrick. He denigrates profit and calls those who earn profits "monsters." With such hostility to the American way becoming increasingly fashionable, it would do genuine Americans well to remind ourselves what profit implies. Profits are made after individuals: 1) make something that another wants to buy and 2) offer it for a price another wants to pay. Profit presupposes trade and trade is a mutually beneficial transaction made in the absence of force. Trade is both moral and practical. Trade benefits all at the expense of none. Those who are unproductive or parasitical have no love of trade; they don't intend to produce anything to trade.