JEERS - To the banning the Big Gulp. New York City Mayor Michael Bloomberg is proposing an unprecedented ban on the sale of large servings of soda and other sugary drinks in the Big Apple's restaurants, delis and movie theaters. His actions are in the name of curbing obesity. Do we really need to go into detail why this is absurd? In an interview, Bloomberg compared sugary drinks to asbestos and defended his plan, saying it is the government's responsibility to regulate how New Yorkers quench their thirst. Come on, Mayor, government may encourage healthy choices, but at the end of the day, how people eat is not something that should be governed.