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Economic agency aims to increase marketing efforts

May 31, 2011
By MICHAEL ANICH , The Leader Herald

JOHNSTOWN - The Fulton County Economic Development Corp. is trying to increase its marketing efforts, which recently included the agency's top executive pitching the county's benefits to a national group of asset managers in New Mexico.

EDC President Michael Reese told his board last week he attended a spring forum conducted by the Industrial Asset Management Council in Albuquerque, N.M. He said the group is made up of many asset managers for large corporations across the United States.

The EDC is trying to drum up more business for the county. Growth has been sluggish since the mid-2000s. The New Mexico trip was the first time Reese has personally gone beyond the Northeast for the EDC to find potential businesses.

"I thought it was very positive," Reese said. "It seemed like a pretty nice way to market to these corporate executives."

According to the Industrial Asset Management Council website, the group was founded in 2002 and is a leading association of industrial asset management and corporate real estate executives, their suppliers, service providers and economic developers. The group includes real estate directors from 3M, Alcoa, Air Products and Chemicals, BASF, PepsiCo, General Mills, Honda of America Manufacturing, Johnson & Johnson Pharmaceuticals Group, The Linde Group, Pfizer, ServiceMaster and Weyerhaeuser, the site says.

Reese said the EDC also is trying to step up marketing by getting its website - - redesigned by July 31.

He said he met recently with staff of the Paige Group, a Utica-based communications firm helping the EDC. He said the EDC wants to combine six "buttons" on its website so people looking for sites can find what they need more easily.

"They're not necessarily interested in our loan fund," Reese said.

The board also discussed how Fage USA - the last large company to come to the county at the Johnstown Industrial Park - is exploring its sewage pretreatment options as it considers further expansion.

The $100 million yogurt company, which employs more than 100 people, has been expanding in recent years.

"I'm sure they'll share the study when it's completed," board President Laurence Kelly said.

Michael Anich covers Johnstown and Fulton County news. He can be reached at



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