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On Target

Store welcomed in Amsterdam

October 26, 2008
By RICHARD NILSEN/The Leader-Herald

AMSTERDAM - Target has opened to cater to consumers on Route 30, and the reaction from many has been positive.

Store Manager Bob DeCarr, who previously managed the Saratoga Springs Target, said the new store has 180 employees. The store opened for business Oct. 7 and had its official grand opening Oct. 12.

"The opening was in line with expectations," DeCarr said of the first few days of business.

Article Photos

The Leader-Herald/Bill Trojan

Sisters Helen Moore, right, and Marge Davidson, left, both of Johnstown, shop Thursday at the new Target store in Amsterdam.

DeCarr said he hoped customers would enjoy the variety the store offered as well as the Pizza Hut Express and Starbucks outlets on the premises.

From signs welcoming the new store at the nearby Ponderosa to comments by nearby store managers, neighboring businesses seem happy to have the store in the area.

At the Fashion Bug in Sanford Farms Center across the road from Target, Assistant Manager Valerie Wildey said she was happy Target was there.

"I think it will be helpful to the area," Wildey said Wednesday. "I love it. I've been there four or five times already."

Wildey said she has shopped at other Target stores "for years" and feels the store will draw customers to the area, and Fashion Bug will benefit from the increase in traffic.

"It will most definitely help us," she said.

Customers at Target also seemed happy with what they found Wednesday.

Lynn Smith of Mayfield had her granddaughter Lorayne Pescatore from Long Island with her shopping at the store.

"It's a good store," Smith said. "You can get what you are looking for."

Smith said previously the only store similar to Target in the area was Wal-Mart.

Shelley M. Yerdon was also shopping at the store Wednesday and said she was very happy with it.

"I love it," Yerdon said. "This is my third trip here."

Yerdon said she especially liked the variety and quality of home goods at the store.

Amsterdam Wal-Mart store management refused to comment on the nearby Target, referring calls to their corporate office. That office also declined comment.

At the Wal-Mart where work was progressing Wednesday on the expansion to a Super Center, Wal-Mart customer Anne Westfall of Amsterdam said she thought there was a place for both stores.

She said she was in retail clothing sales for many years in Chicago and brand names sold at either place should make no difference.

"A bar of soap is a bar of soap no matter whose shelf it comes off," Westfall said.

Westfall said she thought Wal-Mart has upgraded its quality of clothing in recent years, possibly to keep up with Target.

"Target always had good quality in clothing styles," she said.

Amsterdam Town Supervisor Tom DiMezza said he was excited to have the new store in the town, and has heard people are looking forward to shopping there.

"The most frequently asked question in Amsterdam has been, 'When is Target opening?'" DiMezza said.

He said he liked the look of the new store

"Even with the economy hitting hard times, I think this place will be busy for the next several weeks," DiMezza said.

Located across from the Sanford Farm Shopping Center, the retail store has clothing, housewares, electronics, gardening supplies and pet accessories. The store also has a variety of grocery goods, including frozen food and dairy products.

The store has an on-site pharmacy and photo processing area and an in-house Food Avenue eatery, a Pizza Hut Express and Starbucks Coffee shop.



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