The Leader-Herald took another forward step Tuesday by upgrading its Web site.
Readers should find the new site resourceful, powerful and easy to navigate.
The newspaper already had an established Web presence, free to anyone with Internet capabilities. Unlike many newspapers, which have only teasers available with full stories requiring payment by the viewer, The Leader-Herald makes available full local stories, columns and photos at no charge to is readers.
In 2007, the newspaper added the innovative “CU” Web photo gallery allowing readers to not only view photos published by the newspaper but all photos available for a story or stand-alone photo shoot. Readers have also been able share individual galleries through the “CU” portion on the Web site.
The new Web site takes another step.
“Now we have taken a huge step forward,” Publisher Patricia Beck said. “By upgrading the Web site, [it] will feature not only a whole new look but a number of new features that readers will find resourceful, powerful and super easy to navigate.”
The Web site will also provide greater opportunities for adveritisers, including banner ads, videos, calendar, sky scrappers, print to web, block ads or a leaderboard.
“We are excited to be able to offer local advertisers more options to get a message out to potential customers – both local and to internet users,” said Doug Hill, Director of Sales “
Readers may register with the new Web site to gain access to a variety of new features. Anyone already registered with the “CU” photo gallery can use their existing user name and password to access the Web site.
Some new features of the Web site include:
The new site allows the newspaper to post more information, more photos with each story and to provide readers with more links to information or documentation.
Readers will have the opportunity to share their opinions on various articles by leving user comments.
Readers will have more chances to express opinions through polls. General opinion polls will still be printed in the newspaper and posted on-line. Readers will now see individual polls on any number of particular stories published or the opportunity to place a users comment.
In a busy world users can find out a glance what is happening in the area. Users can look for more specific calendars for sports or special events.
Readers who want to participate in polls, blogs or comment on articles will need to register. This registration is also needed for hosting a CU gallery.
Both staff and readers of The Leader-Herald have the opportunity to author a blog. This is another tool for improving interactive communication with the public.
Registered users can sign up to get an e-mail whenever an event is posted containing the keywords that interest them..
The site adds a mobile edition that allows you to access the site via your cell phone or PDA device.
For more information go to http://www.leaderherald.com.'>www.leaderherald.com.