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Brainfood: now a brand name
February 10, 2009 - Bill Ackerbauer
Upon returning from a meeting to my desk today, I found the notorious Bill Pollak had struck again. He'd left a large packet of reading material, and to my amusement, it was labeled with the image you see at right.
I've mentioned Bill before on this blog, and I'm tickled to see his passion for sharing information has risen to the level of an enterprise worthy of its own trademark:
BrainfoodTM ... pass it along!
This particular shipment of Brainfood included several issues of magazines I probably wouldn't otherwise get around to reading, such as The Atlantic, whose cover story asks the question "Is Google Making Us Stoopid?"
Bill has always been supportive of us in the newspaper industry, so I'm sure he read with great interest Walter Isaacson's piece on Time magazine titled "How to Save Your Newspaper."
I don't claim to have the answer to either question, but personally speaking, I'd feel much less well informed (stoopider, if you will) without access to all the resources I have at my disposal in this new-fangled Information Age -- both online and traditional print media resources. When I think back to the earliest days of my journalism career (way back in the mid 1990s), and I consider that we once put out a daily newspaper without the benefit of the World Wide Web, I cringe a little. It makes me think there must have been much more reliance on the power of the "educated guess."
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What's next, a "Brainfood" marketing jingle?