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January 21, 2009 - Pat Beck
When I go out and speak to groups, something I thoroughly enjoy, I bring along some fun facts to share. Here are a few.
One roll of newsprint is 10 miles long and weighs 2,650 lbs. We run an average of 2 ½ rolls of newsprint with just the daily newspaper. We easily use over 800 short tons of newsprint for just printing the newspaper for one year. Between our newspaper and commercial print division we use over 22 tons of black ink and 7 tons of color inks.
Combined, the independent contractors drive approximately 2,952 miles PER DAY to deliver The Leader-Herald. That is 1.8 million miles a year. We are the only industry that can legally hire eleven and twelve year olds, and do. And these young pre-teens and teens have an unbelievable work ethic. They work 364 days a year!
In our business we create a brand new product – every day. Within a twenty-four hour period news and information is gathered, produced, printed and distributed only to start right over again.
I am very proud of your family, friends and neighbors who work at The Leader-Herald.
I just read some very interesting information from the National Newspaper Association “Tuesday marked a historic day in Washington. Well over 1.5 million people gathered in the nation's capital to watch Barack Obama become our forty-fourth president, a record number that reflects America's enthusiasm for its new leader in challenging times. As large as that numbers is, imagine an audience more than 50 times the size of the crowds that gathered in Washington. That's how many people read a newspaper on a typical weekday. On any given day, more than 105 million adults read a newspaper, a discriminating audience that makes newspapers their one-stop for award-winning journalism, important local news and valued advertising content. And newspaper audience figures are not a one-time event like the Inaugural, but an everyday occurrence. Newspapers are an integral part of more than 100 million Americans' daily routines, attracting an affluent, educated and engaged audience that other media have not come close to matching.
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