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December 18, 2008 - Pat Beck
Interesting newly released facts. Daily Newspaper Section 2008 Readership Report National Newspaper Association
Total Adults - Main news/front page is the most widely read section among adult daily newspaper readers at 87%.
Gender - After main news/front page, men and women read the local News section most (83% & 87% respectively).
Age - Daily newspaper readers 35-44 are more than twice as likely as those 18-24 to read circulars/inserts/fliers (40% vs.15%).
Education - Daily newspaper readers with high school diplomas are more likely to read the classified section than those with bachelor’s degrees (45% vs. 28%)
Household Income - Daily newspaper readers with household incomes under $30,000 are more likely to read sections with any advertising (66%), than daily readers with household incomes $75,000+ (57%).
Occupation - Daily newspaper readers in professional occupations are more likely to read the entertainment/lifestyle section (52%) than daily readers in production occupations (34%). Daily newspaper readers in production occupations read the sports section more (74%), than those in professional occupations (51%).
Employment Status - Employed daily newspaper readers are more likely to read the sports section than unemployed readers (57% vs. 51%). Unemployed readers are more likely to read the editorial page than employed readers (50% vs. 37%).
Martial Status - Daily newspaper readers who are married are more likely than those who are single to read the business section (47% vs. 32%). Single daily newspaper readers are more likely than married readers to read classified advertising (42% vs. 36%).
Geography - Daily newspaper readers in the northeast Census region are more likely to read
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