Library unveils new branding logo

Posters of people who use the Johnstown Public Library, and quotes from them, were unveiled at the library's open house Thursday night. (The Leader-Herald/Michael Anich)

JOHNSTOWN — Numerous patrons of the Johnstown Public Library helped celebrate a two-hour open house Thursday night to launch the library’s new branding campaign.

Unveiled was a new logo for the 38 S. Market St. library, and posters of various people who use the facility with quotes about what they enjoy about coming there.

“I think they are very nice,” library Board of Trustees President Shelley Yerdon said of the posters.

Posters were framed and spread across the basement of the library, where the open house reception was conducted. Those who contributed to the posters included Mayor Vern Jackson, who also attended Thursday night’s event.

Yerdon said several copies of the posters will now appear across Johnstown in coming weeks to advertise what the library has to offer.

“We’re going to distribute them throughout the community,” she said.

Yerdon and library Director Erica Wing said the entire branding campaign was put together by library consultant Albany-based Communication Services. The effort is part of a possible change for the facility, which is vying to become a school district public library. Voters in the Greater Johnstown School District will vote May 15 on whether to approve that change, which will involve district property owners funding the facility.

The new logo for the facility advertises: “Johnstown Public Library — It All Begins Here.” The new logo includes a visual interpretation of the library’s entrance sitting at the foothills of the Adirondacks.

Joy Johnson, a member of the Board of Trustees, said the local library has been part of her family’s lives for many years. She said she comes to the library “all the time.” She welcomed a possible change in status to school district public library.

“I think it will be an even bigger thing,” Johnson said.

Patrons of the Johnstown Public Library converse at the library's open house Thursday night in which a new brand and logo was launched. (The Leader-Herald/Michael Anich)

The branding campaign also includes bookmarks available to the public and a video, and information about an ongoing fundraiser the library is working on. The fundraiser includes shirts, totes and jersey polos with the library’s brand. All the items will be available for pickup at the library around April 3.

The bookmarks also contain information about the library from 2017. Statistics include: 73,141 library visits during the year; 6,100 public computer and 3,218 wireless users; 77,256 items circulated; 7,326 people attending 324 library programs; a $1.6 million total value of library programs and services; and a $5.92 return investment of every city tax dollar invested.

Wing said the library and its officials will continue to provide presentations to the community in coming months to illustrate what the change in library status will mean. She said the library may continue to receive a maximum of $5,000 from the city once the change in status goes through.

In 2016, officials from the library and the city discussed whether the facility could become a school district library funded by Greater Johnstown School District taxpayers. The move could be beneficial financially to all entities involved, officials say. The city funds the library and budgets over $270,000 annually now. The consultant last year helped the library determine whether transitioning to a school district library was feasible. Public meetings and focus groups were also held leading up to this point.

Yerdon stated in a news release advertising the open house: “This fall, the library held a series of focus groups to gather input for our new brand. What became clear from the results is that the community sees the library as a place of new beginnings — for toddlers learning to read to retired adults forging be adventures.”

Baskets for an upcoming fundraiser were featured at the Johnstown Public Library's open house Thursday night. (The Leader-Herald/Michael Anich)

Thursday night’s open house also featured theme baskets on display for an upcoming fundraiser. The Johnstown Classic event — scheduled for 10 a.m. to 3 p.m. on March 24 — is annually the largest fundraiser of the year for the library. The event features raffled themed baskets and an 18-hole miniature golf course inside the library.

Michael Anich covers Johnstown and Fulton County news. He can be reached at manich@leaderherald.com.

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