Chamber tourism department launches marketing program

GLOVERSVILLE — The tourism department of the Fulton Montgomery Regional Chamber of Commerce has launched a new cooperative marketing program for 2019 for Fulton County tourism facilities and organizations holding events and promotions, according to a news release.

“We are seeking organizations and tourism properties wanting to enhance their marketing budgets with this matching dollar-for-dollar campaign,” said Gina DaBiere-Gibbs, director of tourism for Fulton County. “Organizations wanting to apply to the program should be currently marketing, or wanting to market, outside of Fulton County.”

The cooperative marketing program includes the opportunity to run digital, print or radio ads in media outlets outside of Fulton County. The Fulton County Tourism Department will match partner marketing up to $1,000 total for the program–a value of $2,000 in marketing. Following is an example of how the program works:

An attraction has $500 for marketing outside of Fulton County. Investing the $500 in the cooperative marketing program will be matched with $500 creating a $1,000 marketing budget.

“The goal is to enhance current marketing practices of Fulton County tourism properties, to help them better attract visitors from outside of Fulton County to increase overnight stays and visitor spending in Fulton County,” said DaBiere-Gibbs.

The tourism department will work with participating organizations on ad placement and recommendations.

Any Fulton County tourism property or organization interested in maximizing their marketing budgets with this program should contact the tourism department for more details at (518) 725-0641 or tourism@fultonmontgomeryny.org.

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